Business Profile

Mitsui Sumitomo Insurance Company, Limited (MSI), offers top-quality products and services through an extensive domestic network of 710 sales branch offices and 49,000 agents, in addition to a network of 277 claims-handling offices employing approximately 7,000 claims-handling professionals. This network helps to give customers a sense of security and peace of mind.

Mitsui Direct General Insurance Co., Ltd(MD) develops and offers insurance products specialized for net users as strategic target. MD sells products directry through internet, without involving agents.

Mitsui Sumitomo Kirameki Life Insurance offers an extensive lineup of distinctive products and services that address the particular needs of each customer. Mitsui Sumitomo MetLife Insurance, a tie-up with U.S.-based MetLife, Inc., mainly sells individual annuities.

The Financial Services Division in MSI utilizes leading-edge financial engineering techniques to offer a diverse range of financial services, including defined contribution pension plans, financial guarantees, and alternative risk transfer (ART). Sumitomo Mitsui Asset Management is one of the largest asset management companies in Japan, and MITSUI SUMITOMO INSURANCE Venture Capital provides not only financial support, but also management support following VC investment.

The Risk-Related Business is carried out via three companies: InterRisk Research Institute & Consulting, a risk management specialist that undertakes risk management-related business; MITSUI SUMITOMO INSURANCE Care Network, which engages in the nursing care business; American Appraisal Japan, which is involved with comprehensive asset appraisal consulting.

Our overseas network of MSI consists of 55 subsidiaries and affiliated companies covering major 62 cities in 37 countries and territories, mostly in Asian countries, which are experiencing remarkable growth. This is already one of the largest overseas networks of any non-life insurance company in Japan, and we are working to upgrade and expand it further.

In the five years since the October 2001 merger that created the MSI Group, we have seen a major realignment of Japanese non-life insurance industry and the dramatic transformation of that business environment. The entire MSI Group has drawn on its many strengths to meet these challenges, and in the process, we have become a leading player in Japanese non-life insurance industry.
The MSI Group is now working to achieve its next goal: positioning ourselves as a “world-class insurance and financial services group.” In April 2007, we began executing a medium-term management plan called New Challenge 10 that will end in fiscal 2010. Under this plan, we will use the Group's management philosophy and code of conduct as the basis for achieving our vision for the Group by 2010. The plan establishes strategies and initiatives to reach this goal along with a vision for Group employees.
New Challenge 10 has three core strategies: the basic group strategy, quality improvement strategy, and group business strategy. All three strategies are rooted in the theme of enhancing quality from the standpoint of our customers. Our objective is to establish a virtuous cycle that begins with quality enhancement and advances to earning trust and generating growth, finally completing the cycle to produce further improvements in quality.